Analysis of the future trend of the non-dairy creamer industry

Non-dairy creamer is a powdered product made by processing sugar (including sugar and starch sugar) and/or syrup, edible vegetable oil, etc., with or without milk and/or dairy products and other food raw materials, food additives, etc. .

Non-dairy creamer has good dispersibility, water solubility and stability. It can be used in various foods to increase nutritional value and calorific value, improve instant dissolution and preparation, improve taste, and make the product more delicious.

According to relevant reports, coffee ranks first among the world’s three major beverages and is also the world’s second-largest traded commodity except oil. According to statistics, as of now, the global sales of coffee beans are about 8 million tons per year, and the annual growth rate is 2%. China accounts for about 1/20 of market sales.

Coffee consumption in China is growing at a rate of 15% per year and will enter a period of rapid growth in the next few years. The consumption of China’s coffee market is expected to reach 300 billion yuan. This obvious high-growth area has naturally become a promising investment direction for many businesses.

With the introduction of the Food Safety Law, the non-dairy creamer industry has set off a round of price wars. On the one hand, many companies rush to sell products that do not meet the requirements of the regulations before the implementation of the new regulations, and on the other hand, the economic slowdown has also As a result of the slowdown in consumer demand growth, many companies have reduced prices to seize the market.

Some mainstream non-dairy creamer manufacturers are reluctant to participate in the price war, and focus on the high-end market to produce more nutritious and healthier non-dairy creamer raw materials has become the development direction of Nestlé, Super Group and other companies.