Strong demand of terminal market promotes rapid development of vegetable fat powder industry

At present, the vegetable fat powder industry has developed into an important part of China’s food industry. With the continuous improvement and upgrading of the production process of vegetable fat powder, the industry is developing rapidly in the direction of scale and specialization. In the end, it is necessary to meet the demand of consumers in different fields, such as taste and safety of vegetable fat.

Zhizhimo was born in 1958. At that time, carnation developed a product with similar taste to dairy products and soluble in water by using raw materials such as vegetable oil. It was put on the market with the label of “coffee mate” in 1961. Because the product is powder, it does not need refrigeration and is easy to use, so it is widely welcomed in the market. In the 1980s, Nestle coffee entered the Chinese market, and the consumption boom of instant coffee became an important factor to promote the development of domestic vegetable fat powder industry. Today, vegetable fat powder has been widely used in the production and processing of coffee, milk tea, baked food, cereal and other food.

At present, the domestic consumption market of vegetable fat powder is mainly represented by coffee and milk tea beverage market. Vegetable fat powder has good water solubility, can form a uniform and stable milk liquid in water, inhibit the astringency of coffee and cover up the miscellaneous taste. Therefore, it is commonly used in coffee and milk tea products to make coffee more fragrant, mellow and smooth, and improve the taste of tea. In recent years, with the rapid development of domestic beverage industry, coffee, milk tea and other leisure consumer beverage industries have gradually risen, and the consumption has maintained a rapid growth.

Industry insiders believe that under the background of consumption upgrading and sustainable development of Internet economy, China’s current per capita annual consumption of coffee is still far below the world average level, and the domestic instant coffee market capacity still has room for improvement, and the future coffee market has great potential; the continuous upgrading and diversification of milk tea products has also driven the growth of milk tea consumers and consumption scale, which will be effective Drive the rapid growth of domestic consumption demand for milk tea and coffee.

In recent years, with the improvement of technology and technology, the types and functions of vegetable fat powder products are increasing, which is no longer limited to coffee and milk tea. Its excellent characteristics extend its application to solid beverage, baked food, frozen food and other markets. The continuous development of downstream consumption areas promotes the rapid development of global vegetable fat powder industry.

According to the statistics of statista, a foreign market research organization, the global market scale of vegetable fat powder reached 5.35 billion US dollars in 2017, and it is expected that the number will increase to 6.373 billion US dollars by 2022. According to the research of market research organization QY research, the global end of vegetable fat sales increased from 2.167 million tons in 2012 to 2.748 million tons in 2017. There were also data statistics before. From 2015 to 2018, China’s consumption of vegetable fat powder was 472400 tons, 525300 tons, 558600 tons and 576500 tons, respectively, and the market scale of vegetable fat powder kept improving steadily. It is estimated that from 2019 to 2023, China’s consumption of end vegetable fat will reach 607900 tons, 644300 tons, 681900 tons, 723600 tons and 768200 tons respectively.

In addition, China’s vegetable fat end products are also exported to many overseas markets, among which Southeast Asia is one of the main export markets of domestic vegetable fat end products. According to the customs data, from 2016 to 2018, the export volume of domestic vegetable fat end products maintained a year-on-year growth trend, reaching 137500 tons, 153300 tons and 195900 tons, respectively. It is expected to maintain a sustained growth trend in the future.

From the perspective of demand change trend, with the improvement of national income and the change of consumption consciousness, consumers will pay more attention to safety, nutrition and convenience in the selection of vegetable fat powder products. The specialization degree of vegetable fat powder industry will be higher and higher, and the use direction of products will be more and more clear.

According to industry insiders, in terms of quality, the stability and nutritional indicators of vegetable fat powder products will be better and better in the future; in terms of taste, enterprises will continue to innovate on the basis of the existing formula to produce more products with more distinctive taste; in terms of use, the enterprise will adjust the research and development direction according to the process flow of different vegetable fat powder products, and launch higher quality and more diversified products The purpose of the raw material products, to meet the diversified market demand. At the same time, with the impact of industry and food safety supervision, especially the increasing demand of consumers for nutrition and health, low-end fat end products will be gradually eliminated.