1. Industry cyclicality
As the upstream industry of the milk tea, coffee, roasting and oatmeal industry, the non-dairy creamer industry is cyclically affected by the prosperity of the above-mentioned beverage and food industry. However, due to the relatively stable overall consumer demand of the above-mentioned downstream industries, the industry has weak cyclical characteristics . At the same time, the non-dairy creamer industry and downstream industries such as milk tea, coffee, baking and oatmeal are affected by the fluctuations of the macroeconomic cycle.
2. Industry seasonality
At present, non-dairy creamer products are widely used in areas such as milk tea, coffee, baking, and cereals. Most of the above areas are fast-moving consumer goods, and their consumer groups are large and overall consumer demand is relatively stable.
For example, in certain segments, such as milk tea, the consumption of hot drinks in summer is relatively small. Therefore, the milk tea industry reflects certain seasonal characteristics. However, in industries such as coffee, baking and oatmeal, it is affected by seasonal factors. Less affected.
Therefore, overall, the non-dairy creamer industry has weak seasonal characteristics. In addition, due to the Spring Festival holiday and other factors, the sales volume of the non-dairy creamer industry in the first quarter will be slightly lower than other quarters.
3. Industry regionality
Non-dairy creamer is widely used downstream, and because of its stable physical properties, it can meet the needs of different regions and different climates, so its market area is relatively wide.
At the same time, due to the relatively high population density in the eastern region, the consumption of food and beverages is relatively high, so the demand for non-dairy creamer is relatively higher than other regions.